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Tribal Child Care Technical Assistance Center (TriTAC)
A Guide to Market Rate Surveys For CCDF Tribal Entities
IV. Developing the Survey
Having decided what market area to survey and who to survey among the
child care providers, the Tribe now decides what needs to be measured
and what information needs to be gathered. The Market Rate Survey needs
to produce reliable and valid information so that the data can be used
to make accurate decisions. Decisions will need to be made about:
Defining the ages of the children
A typical question for providers about the ages of the children served might be:
Defining the Units of ServiceThe unit of service is the time element that providers use to charge for their services. Some child care providers charge only full-day or full-month rates regardless of how long the child stays in care. Others have a part-time rate, a weekly rate, or an hourly rate. These are the units of service. A limited number of units of service must be selected as a part of the survey since all possibilities can not adequately be covered. It is best to use units of service that match what the majority of providers in the area use to establish their rates. A formula must be determined to convert other units of service into the selected categories. Tribes may want to consult both the local CCR&R and State Agency to find out how they measure the units of service and what conversion formulas were used. This would make the transfer of State and/or CCR&R data into a Tribal survey much easier. Here is a sample question that combines both the ages of the children served with the unit of service:
Enrollment data reflects the current number of children being served rather than the maximum number that provider could be serving. The licensed capacity of a center is often overestimated. Sometimes providers get licensed for the maximum number of children in case they choose to expand at a later date; or family child care home providers choose to serve only two or three children even though they are registered or licensed for a larger number. So enrollment data provides more accurate information than the licensed capacity data. Market CostThe purpose of the survey is to describe the cost of child care in the area. This guide has defined three possible approaches to defining the cost:
Because child care is expensive and subsidies are limited, many child care providers establish sliding fee scales, scholarship programs, or reduced rates for additional children in the same family to assist families who do not receive any outside financial assistance. Some providers receive outside help from agencies such as the United Way or receive free rent and other assistance. Some providers make up the difference in income by having fundraisers. This cost data can seriously affect the results of the Market Rate Survey. Therefore, the Market Rate Survey may collect data on the market cost: the amount of fees paid plus the value of any donated items, scholarships, or sliding fee scales. A sample question to retrieve some of this data is:
Another possible question is:
These and other questions will help the Tribe estimate what the cost of child care really is - above what rate is actually charged. Additional FeesChild care providers often charge additional fees for registration, transportation, supplies, meals and field trips. The Market Rate Survey can include questions that determine what additional fees are charged above and beyond the hourly/weekly/monthly fees. A sample question to collect this information is:
Having this type of information will help the tribe know whether some providers charge a low rate and add on special fees to the base rate reported in the survey. Also, if a lot of providers charge additional fees, it may be difficult for low-income families to get that quality of care if they are unable to pay the fee. The Tribe may need to establish a policy that allows payment of special fees from the Tribal CCDF monies or includes the costs of additional charges in the payment rate. Preparing the survey instrument requires skills and understanding in methods of survey. A carefully prepared instrument can collect the information needed. The information needed in a simple Market Rate Survey includes:
Sometimes additional questions are added if the State or Tribe has a special interest or need for data. An example of this is: "Do you participate in the Child Care Food Program?" When constructing the survey instrument, the Tribe will need to pay careful attention to the terms and definitions used in the survey. Terms and Definitions
Survey FormatThe format of the survey needs to ensure that it can be completed easily and quickly. If the survey is to be mailed, the design may direct the provider to fill in the appropriate blanks as in the sample questions shown in this guide. To make sure the providers only fill in the blanks needed to describe their services, be clear that providers are instructed NOT to fill in all the blanks if they don't serve all ages or charge rates in all units of service. It is a good idea to ask for the same key information in several different questions. Then the answers can be used to check on the accuracy of the data. If a telephone survey is used, make sure the format is well spaced on the page and can be quickly and easily read. Surveyors need to be scripted so each one has the same conversation with each provider. Telephone surveys should not last more than five to ten minutes. Pre-TestIt is always helpful to try out the survey on a few child care providers before giving it to the entire survey population. After "Pre-testing" the survey instrument, changes can be made to improve the questions before the actual Market Rate Survey is completed. Once the information is collected, the data is tallied mathematically depending on the nature of the question. Typical calculations are:
This chapter has described the development of the Market Rate Survey including defining the ages of the children, defining the units of service, market rate versus market cost and additional fees charged by providers. Preparing the survey instrument was discussed with an emphasis on terms and definitions, survey format, pre-testing the survey instrument, and calculating the data. The next chapter describes using the survey data in making decisions about rate policies that support quality care for children. Return to
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